Kort lästips om hur e-handel ser ut i EU och om den skiljer sig från USA. Det är i norra Europa vi handlar online, kanske beroende på access och kvalité på bredbandet.
Man anger främsta barriären vara skillnader i språk och kultur:
Especially when it comes to advertising differences in culture and language often require completely different marketing campaigns or approaches. This is not only valid for print or TV advertising, but also for PPC and online display advertising. One might think that a good performing PPC campaign in Germany would perform equally well in Austria (same language) but in fact it is not. Country specific factors for advertising always have to be strongly considered for creating and undertaking successful marketing undertakings, especially since the complexity of understanding customer demographics outside of the home market is very high.